ARRIS, the product shown in the photos, is a computerized medical imaging system oriented primarily toward the chiropractic field. It provides a more precise method of measuring and documenting skeletal abnormalities and misalignments. The product consists mainly of a video camera, a personal computer system, a set of load cells to sense weight and center-of-gravity, and the software necessary to integrate the subsystems, analyze the data, and provide an operator interface.

To perform a basic analysis, the patient stands on a large disc which slowly rotates through three-quarters of a revolution while a video camera sends images to the computer. When the scan is finished, images of the patient are displayed on the unit's built-in monitor where the operator enters anatomical points. In addition to side, front, and rear video images, the computer also constructs an overhead view of the patient. After analyzing the graphical data and integrating center-of-gravity information from load cells under the disc, the software then produces a report that includes an image of the patient with a graphic overlay and a narrative with highlighted abnormalities. Other capabilities include range-of-motion analysis and video analysis of X-ray films. Virtually any anatomical characteristic that can be visually detected can now be quantified, analyzed, and compared to normative criteria in the computer's memory. Current scans can also be compared to prior scans in order to document the effectiveness of treatment.

Although correct software architecture and good mechanical design were essential, a number of marketing issues were critical to the product's success. The primary challenge centered on the high development costs in contrast with the comparatively narrow market, which implied a relatively high selling price. A preliminary study indicated that ARRIS would cost somewhat more than competitive systems using older technology. Consequently, an important objective of the product's design was to elevate its perceived value and give the product a quality, high-tech appearance consistent with its price and function.

As is typical, initial design selection was based on renderings. Renderings, however, can imbue a design with qualities that may not necessarily come through in the actual product. To avoid the pitfalls of artistic representation, full-size appearance models are necessary in order to prove out candidate designs. Appearance models demonstrate the product's visual impact, and in addition, they also verify the ergonomics of the design. An appearance model need not be especially costly. Much depends on the complexity and size of the design, the necessary structural strength, and the amount of detailing needed to accurately convey the look and feel of the product.